5 Ways to Promote Fitness Boot Camp Workouts in the Summer
Get ready for the second hottest time of the year to be running fitness boot camp workouts (second only to the New Year's fat loss resolution rush). By using these holiday marketing strategies, you'll be guaranteed full bootcamps and be able to make big money teaching your favorite bodyweight workouts.
Your first bootcamp promotion opportunity is Memorial Day. The great thing is that you should start marketing Memorial Day fitness long before the holiday even comes up.
First, you can start 12 or 16 weeks before the holiday as our friend Alwyn Cosgrove does. He always remembers to mention the "countdown to the unofficial start of summer" in his emails starting in February. This is a great tie-in to connect both the New Year's resolution crowd that might be running out of steam to another important holiday that demands them to re-evaluate their fitness program.
Second, you can celebrate the actual holiday with a promo. No fancy build-up needed, just a great reason to celebrate. Have a Memorial Day Special where new clients get the week free in your fitness bootcamp, but also reward current members with special treats.
Third, you can always hit your list with an email the day after, mentioning the guilt they are feeling after the weekend holiday hot-dog binge at the family picnic. Your prospects will be looking to atone for their diet sins and make sure they are in shape for the next major holiday (i.e. July 4th in the USA).
Your second fitness boot camp workout promotion opportunity is the first day of summer. This is a great time to hit your prospects with a "Time for Change" promotion and mention that it is getting close to "last chance" for people to change their bodies before the end of the summer.
Your third bootcamp promotion opportunity is the July 4th holiday. You can do promotions simply "because" in honor of the holiday, or you can use the "summer will be over soon" message to get people serious about losing fat before Labor Day.
And now here's a unique promo idea to run during the slow days of summer. Most fitness info marketers "give up" during July and August, believing that everyone is on holidays and no one will buy workout programs over the summer. Well, I disagree with that way of thinking.
In this day and age, most Americans rarely use all of their holidays anyway - not that the average worker even gets that many days off.
You can promote all types of things during the summer...such as a promo before or after you go on your own summer holiday, or simply a "Summer Break" sale for people that have gotten away from their workouts and spending too much time on the patio and need some motivation to get back on track.
And finally, you can run a Back to School/End of Summer/Labor Day promotion to get folks back to your camps after a summer away from bootcamp workouts. Last year, I had a lot of fun with a humorous email I sent out the day after Labor Day. This touch of humor tied in with the holiday led to a great day of sales. There was no special promotion, just the good use of tying in a holiday to regular communication with my list.
September is the third busiest time of the year for bootcamp workouts, and I'll be preparing a special set of holiday fitness bootcamp promotion ideas for that time of the year soon!
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Craig Ballantyne is a Certified Strength & Conditioning Specialist and writes for Men's Health and Oxygen magazines and will help you burn fat without long, slow cardio sessions or fancy equipment. Discover more bootcamp marketing secrets and bootcamp fitness workouts to help you make more money teaching fitness while working less than ever before. If you want a six figure income working just a few hours per day, you must check out TTBootcamps.com.
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